{"id":261126,"date":"2025-10-29T10:00:00","date_gmt":"2025-10-29T04:30:00","guid":{"rendered":"https:\/\/idsnext.com\/?p=261126"},"modified":"2025-10-23T12:14:10","modified_gmt":"2025-10-23T06:44:10","slug":"the-power-of-social-media-in-optimising-your-fb-presence","status":"publish","type":"post","link":"https:\/\/idsnext.com\/blogs\/the-power-of-social-media-in-optimising-your-fb-presence\/","title":{"rendered":"The power of social media in optimising your F&B presence"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”21px||15px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_id=”sticky” _builder_version=”4.25.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||8px|||” global_colors_info=”{}” theme_builder_area=”post_content”]

In this blog<\/strong><\/p>[\/et_pb_text][dsm_icon_list _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#ef5152″ custom_margin=”|10px||10px|false|false” custom_css_free_form=”.selector .dsm_icon_list_child {|| border-bottom: 1px solid #e3e3e3;|| padding: 10px 0px 10px 0px;||}” global_colors_info=”{}” theme_builder_area=”post_content”][dsm_icon_list_child text=”Social media and F&B marketing” use_icon=”off” url=”#link1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][dsm_icon_list_child text=”Prepping for the viral era” use_icon=”off” url=”#link2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][dsm_icon_list_child text=”F&B success: A dish best served digital” use_icon=”off” url=”#link3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_audio audio=”https:\/\/idsnext.com\/wp-content\/uploads\/2025\/10\/Blog-2-Manoj-Oct-2025.mp3″ title=”Listen to the blog” artist_name=”Manoj K Mohanty” _builder_version=”4.27.4″ _module_preset=”default” title_line_height=”0.4em” background_color=”#ef5152″ background_enable_image=”off” background_pattern_horizontal_offset=”33%” background_pattern_vertical_offset=”31%” custom_padding=”30px||20px||false|false” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Blog-2-Manoj-Oct-2025″ sticky_enabled=”0″][\/et_pb_audio][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.8em” custom_margin=”||14px|||” global_colors_info=”{}” theme_builder_area=”post_content”]From a quick snap of a perfectly plated dish to a viral coffee art by a caf\u00e9 barista, social media has well and truly transformed the way people wine and dine. It is no longer just about the taste; it is about the aesthetic, the story, and the shared experience. \n\nWhat does this seismic shift in consumer behaviour mean for restaurant operations? As F&B managers or marketers, you should now master the digital kitchen as well as the physical one with the right recipe of restaurant tech, consumer trends, and social media savvy. [\/et_pb_text][et_pb_text module_id=”link1″ _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.8em” header_2_text_color=”#f37b47″ header_2_font_size=”32px” header_2_line_height=”1.3em” min_height=”54.8px” custom_margin=”20px||5px||false|false” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”]

Social media and F&B marketing<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.8em” custom_margin=”||14px|||” global_colors_info=”{}” theme_builder_area=”post_content”]

A strong digital presence is a non-negotiable for modern diners and restaurants in order to build a positive relationship with the client base. Which, according to Forbes, means 71% of those polled would recommend a restaurant with an active, engaged social media presence. Customers will discuss your restaurant, and maintaining an active digital presence allows you to shape that narrative while boosting brand reputation.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.8em” custom_margin=”||14px|||” global_colors_info=”{}” theme_builder_area=”post_content”]

The impact is clear, as highlighted by these restaurant social media statistics:<\/strong><\/p>[\/et_pb_text][et_pb_counters _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_counter percent=”75″ bar_background_color=”#ef5152″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”Niveau Grotesk Medium||||||||” title_font_size=”20px” custom_padding=”13px||||false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content” bar_background_color_default=”#7EBEC5″ use_percentages=”on”]75% of diners say they have chosen a restaurant based on social media photos.[\/et_pb_counter][et_pb_counter percent=”60″ bar_background_color=”#f37b47″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”Niveau Grotesk Medium||||||||” title_font_size=”20px” custom_padding=”13px||||false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content” bar_background_color_default=”#7EBEC5″ use_percentages=”on”]60% of Instagram users regularly browse food content before deciding where to eat.[\/et_pb_counter][et_pb_counter percent=”50″ bar_background_color=”#ef5152″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”Niveau Grotesk Medium||||||||” title_font_size=”20px” custom_padding=”13px||||false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content” bar_background_color_default=”#7EBEC5″ use_percentages=”on”]50% of users say TikTok has helped them discover new food products and dishes.[\/et_pb_counter][\/et_pb_counters][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.8em” custom_margin=”||14px|||” global_colors_info=”{}” theme_builder_area=”post_content”]

Source: Media Village<\/em><\/span><\/p>\n

For F&B brands, the numbers signify how social media marketing<\/a> is now an essential tool for staying competitive.<\/p>[\/et_pb_text][et_pb_text module_id=”link2″ _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.8em” header_2_text_color=”#f37b47″ header_2_font_size=”32px” header_2_line_height=”1.3em” min_height=”54.8px” custom_margin=”20px||5px||false|false” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”]

Prepping for the viral era<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.8em” custom_margin=”||14px|||” global_colors_info=”{}” theme_builder_area=”post_content”]

Mastering the social-media-driven era as a restaurant business requires a strategic, tech-enabled approach.<\/p>\n

1. A comprehensive multi-platform presence<\/h3>\n

It is useful to set up dedicated profiles for all your locations on the big social platforms: Meta platforms (Facebook, Instagram), X (formerly Twitter), TikTok, and YouTube. This provides crucial touchpoints to deliver information, showcase your restaurant’s best features, and give customers a space to leave feedback. Consistency across all platforms is key to a positive brand image.<\/p>\n

2. Data-driven campaigns (POS-linked targeting)<\/h3>\n

This is where the future of F&B marketing lies. If your Point-of-Sale system<\/a> integrates with marketing tools, you gain the ability to segment guests and precisely retarget them with content. For example:<\/p>\n