{"id":258961,"date":"2025-06-25T10:00:00","date_gmt":"2025-06-25T04:30:00","guid":{"rendered":"https:\/\/idsnext.com\/?p=258961"},"modified":"2025-10-19T10:47:47","modified_gmt":"2025-10-19T05:17:47","slug":"adapting-to-the-era-of-mobile-first-hospitality","status":"publish","type":"post","link":"https:\/\/idsnext.com\/blogs\/adapting-to-the-era-of-mobile-first-hospitality\/","title":{"rendered":"Adapting to the era of mobile-first hospitality"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;21px||15px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_4&#8243; module_id=&#8221;sticky&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||8px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>In this blog<\/strong><\/p>[\/et_pb_text][dsm_icon_list _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#ef5152&#8243; custom_margin=&#8221;|10px||10px|false|false&#8221; custom_css_free_form=&#8221;.selector .dsm_icon_list_child {||  border-bottom: 1px solid #e3e3e3;||  padding: 10px 0px 10px 0px;||}&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dsm_icon_list_child text=&#8221;Why mobile-first is the new normal&#8221; use_icon=&#8221;off&#8221; url=&#8221;#link1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;The benefits of mobile-first technology in hospitality &#8221; use_icon=&#8221;off&#8221; url=&#8221;#link2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;Applications of mobile-friendly hospitality &#8221; use_icon=&#8221;off&#8221; url=&#8221;#link3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;Mobile-friendly experiences, more memorable stays &#8221; use_icon=&#8221;off&#8221; url=&#8221;#link4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_audio audio=&#8221;https:\/\/idsnext.com\/wp-content\/uploads\/2025\/06\/Mobile-first-tech-Manoj-June-2025.mp3&#8243; title=&#8221;Listen to the blog&#8221; artist_name=&#8221;Manoj K Mohanty&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_line_height=&#8221;0.4em&#8221; background_color=&#8221;#ef5152&#8243; background_enable_image=&#8221;off&#8221; background_pattern_horizontal_offset=&#8221;33%&#8221; background_pattern_vertical_offset=&#8221;31%&#8221; custom_padding=&#8221;30px||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;Mobile-first tech-Manoj June 2025&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_audio][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]The rise of the smartphone as a must-have tool has fundamentally altered how people plan, book, experience, and review their travel in the 21st century. With that, a mobile-first approach is no longer an optional strategy in the travel and hospitality sector; it has now become an important precursor to engaging with modern travellers. Embracing this mobile-centric behaviour is essential in capturing a significant portion of potential clients while satisfying the expectations of existing guests.[\/et_pb_text][et_pb_text module_id=&#8221;link1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#f37b47&#8243; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.3em&#8221; min_height=&#8221;54.8px&#8221; custom_margin=&#8221;20px||5px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Why mobile-first is the new normal<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW150586188 BCX0\"><span class=\"NormalTextRun CommentStart SCXW150586188 BCX0\">The data overwhelmingly <\/span><span class=\"NormalTextRun SCXW150586188 BCX0\">indicates<\/span><span class=\"NormalTextRun SCXW150586188 BCX0\"> a <\/span><\/span><a class=\"Hyperlink SCXW150586188 BCX0\" href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun Underlined SCXW150586188 BCX0\"><span class=\"NormalTextRun SCXW150586188 BCX0\" data-ccp-charstyle=\"Hyperlink\">global preference<\/span><\/span><\/a><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW150586188 BCX0\"><span class=\"NormalTextRun SCXW150586188 BCX0\"> for mobile interactions, and the travel sector is no exception.<\/span><span class=\"NormalTextRun SCXW150586188 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW150586188 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>[\/et_pb_text][et_pb_blurb title=&#8221;Dominance of mobile usage&#8221; image=&#8221;https:\/\/idsnext.com\/wp-content\/uploads\/2025\/06\/Icon-1.png&#8221; image_icon_width=&#8221;50%&#8221; content_max_width=&#8221;230px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ef5152&#8243; header_line_height=&#8221;1.3em&#8221; body_text_align=&#8221;center&#8221; body_line_height=&#8221;1.5em&#8221; image_icon_custom_padding=&#8221;10px||||false|false&#8221; height=&#8221;400px&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;display: inline-block!important;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#bcbcbc&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;off|desktop&#8221; transform_scale__hover_enabled=&#8221;off|desktop&#8221; transform_translate__hover_enabled=&#8221;off|desktop&#8221; transform_rotate__hover_enabled=&#8221;off|desktop&#8221; transform_skew__hover_enabled=&#8221;off|desktop&#8221; transform_origin__hover_enabled=&#8221;off|desktop&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>For most of the world population, smartphones have become the primary devices for accessing the internet, including travel research, booking, itineraries, and last-minute travel decisions.<\/p>[\/et_pb_blurb][et_pb_blurb title=&#8221; On-the-go nature of travel&#8221; image=&#8221;https:\/\/idsnext.com\/wp-content\/uploads\/2025\/06\/Icon-2.png&#8221; image_icon_width=&#8221;50%&#8221; content_max_width=&#8221;230px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ef5152&#8243; header_line_height=&#8221;1.3em&#8221; body_text_align=&#8221;center&#8221; body_line_height=&#8221;1.5em&#8221; image_icon_custom_padding=&#8221;10px||||false|false&#8221; height=&#8221;400px&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;display: inline-block!important;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#bcbcbc&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW201771734 BCX0\"><span class=\"NormalTextRun SCXW201771734 BCX0\">A typical <\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">t<\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">ravel<\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">l<\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">er <\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">is <\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">constantly on the move<\/span><span class=\"NormalTextRun SCXW201771734 BCX0\"> and <\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">heavily <\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">rel<\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">ies <\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">on their smartphones for instant access to information, <\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">recommendations<\/span><span class=\"NormalTextRun SCXW201771734 BCX0\">, and services.<\/span><\/span><span class=\"EOP SCXW201771734 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Evolving customer expectations&#8221; image=&#8221;https:\/\/idsnext.com\/wp-content\/uploads\/2025\/06\/Icon-3.png&#8221; image_icon_width=&#8221;50%&#8221; content_max_width=&#8221;230px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ef5152&#8243; header_line_height=&#8221;1.3em&#8221; body_text_align=&#8221;center&#8221; body_line_height=&#8221;1.5em&#8221; image_icon_custom_padding=&#8221;10px||||false|false&#8221; height=&#8221;400px&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;display: inline-block!important;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#bcbcbc&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW114776062 BCX0\"><span class=\"NormalTextRun SCXW114776062 BCX0\">Modern consumers expect seamless and intuitive mobile experiences across all industries<\/span><span class=\"NormalTextRun SCXW114776062 BCX0\">. A clunky or non-responsive mobile presence leads to frustration and lost bookings.<\/span><\/span><span class=\"EOP SCXW114776062 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Search engine prioritisation&#8221; image=&#8221;https:\/\/idsnext.com\/wp-content\/uploads\/2025\/06\/Icon-4.png&#8221; image_icon_width=&#8221;50%&#8221; content_max_width=&#8221;230px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ef5152&#8243; header_line_height=&#8221;1.3em&#8221; body_text_align=&#8221;center&#8221; body_line_height=&#8221;1.5em&#8221; image_icon_custom_padding=&#8221;10px||||false|false&#8221; height=&#8221;400px&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;display: inline-block!important;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#bcbcbc&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Search engines like Google prioritise mobile-friendly websites in their rankings and a non-optimised mobile experience can negatively impact visibility.  [\/et_pb_blurb][et_pb_blurb title=&#8221;Competitive pressure&#8221; image=&#8221;https:\/\/idsnext.com\/wp-content\/uploads\/2025\/06\/Icon-5.png&#8221; image_icon_width=&#8221;50%&#8221; content_max_width=&#8221;230px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ef5152&#8243; header_line_height=&#8221;1.3em&#8221; body_text_align=&#8221;center&#8221; body_line_height=&#8221;1.5em&#8221; image_icon_custom_padding=&#8221;10px||||false|false&#8221; height=&#8221;400px&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;display: inline-block!important;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#bcbcbc&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]A significant portion of the hospitality industry has already adopted a mobile-first approach, making it a standard expectation for consumers. [\/et_pb_blurb][et_pb_text module_id=&#8221;link1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#f37b47&#8243; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.3em&#8221; min_height=&#8221;54.8px&#8221; custom_margin=&#8221;20px||5px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Insights<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<ul>\n<li data-leveltext=\"\u00b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u00b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">As of 2025, people using mobile devices contribute to over 62% of all website traffic.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"color: #828282;\"><i>\u00a0\u00a0\u00a0\u00a0 &#8211; Statista<\/i>\u00a0<\/span><\/p>[\/et_pb_text][et_pb_divider color=&#8221;#b5b5b5&#8243; divider_style=&#8221;dashed&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-2px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<ul>\n\t<li data-leveltext=\"\u00b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u00b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Google&#8217;s mobile-first indexing means the mobile version of a business website is now the primary version used for indexing and ranking.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"color: #828282;\">&#8211; <i>Content Whale<\/i>\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;link2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#f37b47&#8243; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.3em&#8221; min_height=&#8221;54.8px&#8221; custom_margin=&#8221;20px||5px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun MacChromeBold SCXW178829900 BCX0\"><span class=\"NormalTextRun SCXW178829900 BCX0\">The benefits of mob<\/span><span class=\"NormalTextRun SCXW178829900 BCX0\">ile-first technology <\/span><span class=\"NormalTextRun SCXW178829900 BCX0\">in hospitality<\/span><\/span><span class=\"EOP SCXW178829900 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>Investing in a mobile-first strategy yields significant advantages, impacting both guest satisfaction and the bottom line.<\/p>\n<p><strong>Increased bookings and revenue<\/strong>: A seamless mobile booking experience directly translates to higher conversion rates and increased revenue.<\/p>\n<p><strong>Enhanced guest satisfaction and loyalty<\/strong>: Providing convenient and personalised mobile experiences leads to positive reviews and happier guests who are more likely to return.<\/p>\n<p><strong>Improved operational efficiency<\/strong>: Mobile tools for staff streamline workflows, reduce errors, and improve response times, leading to cost savings and better service delivery.<\/p>\n<p><strong>Stronger brand image<\/strong>: A modern and user-friendly mobile presence enhances the property\u2019s brand image and positions it as forward-thinking and customer centric.<\/p>\n<p><strong>Better personalisation<\/strong>: Mobile interactions offer valuable data on guest preferences and behaviour, enabling more effective personalisation of guest service and hotel marketing.<\/p>\n<p><strong>Competitive advantage<\/strong>: A robust mobile strategy provides a significant edge over competitors with outdated or non-existent mobile experiences.<\/p>[\/et_pb_text][et_pb_text module_id=&#8221;technology&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; custom_css_free_form=&#8221;.selector blockquote {||  background-color: #d9eff9;||  border-left-color: #0c668e;||  transition: transform 0.3s ease;||}||||.selector blockquote:hover {||  transform: translateX(10px);||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<blockquote>\n<p style=\"line-height: 1.6em; padding: 15px;\"><span style=\"color: #ef5152;\"><\/span><span style=\"color: #000000;\"><\/span> Ready to lead the mobile-first revolution? <span data-teams=\"true\">Transform guest experiences with IDS Next&#8217;s mobile-first tech solutions<\/span>. <strong> <a href=\"https:\/\/idsnext.com\/contact-us\/\">Contact us now! <\/a><\/strong><\/p>\n<\/blockquote>[\/et_pb_text][et_pb_text module_id=&#8221;link3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; header_line_height=&#8221;1.3em&#8221; header_2_text_color=&#8221;#f37b47&#8243; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun MacChromeBold SCXW86293445 BCX0\"><span class=\"NormalTextRun SCXW86293445 BCX0\">Applications of mobile-f<\/span><span class=\"NormalTextRun SCXW86293445 BCX0\">riendly<\/span><span class=\"NormalTextRun SCXW86293445 BCX0\"> hospitality<\/span><\/span><span class=\"EOP SCXW86293445 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||14px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span data-contrast=\"auto\">A mobile-first strategy permeates every aspect of the modern guest journey, transforming how hospitality businesses connect with their guests. It is a seamless way to reach digital-savvy travellers at every touchpoint, from initial inspiration to post-stay feedback.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Mobile-optimised websites and booking engines<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Ensuring a user-friendly, seamless mobile booking experience is crucial for converting mobile traffic into reservations. Simplify bookings with clean layouts and responsive designs in websites and booking engines to adapt perfectly to smaller screens. Prioritise large, easy-to-tap buttons, intuitive navigation, one-click reservations, and simple checkout processes that minimise steps and data entry, making booking a breeze for guests on the go.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Dedicated mobile apps<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Feature-rich, dedicated mobile apps can greatly enhance guest engagement and streamline their stay by ensuring a more personalised service. Think of utilising mobile solutions for <\/span><a href=\"https:\/\/idsnext.com\/products\/fx-gem\/\"><span data-contrast=\"none\">contactless check-in<\/span><\/a><span data-contrast=\"auto\"> and check-out, digital room keys for effortless access, and in-app messaging for instant communication with hotel staff. Furthermore, these apps can provide tailored recommendations and allow guests to conveniently order room service, book spa appointments, or even control in-room amenities like lighting and temperature.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Mobile concierge services<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Hospitality business owners can elevate the guest experience directly through mobile channels, providing real-time assistance for directions, local recommendations, and effortless booking options for tours or restaurants. Chatbots seamlessly integrated into websites or mobile apps can offer 24\/7 support and information, promptly addressing guest queries, and greatly improving convenience and efficiency. Wi<\/span><span data-contrast=\"auto\">th IDS Next\u2019s mobile-first platforms, integrating chatbots and in-app messaging becomes effortless and reliable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Mobile payment options<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Digital and mobile payment integration offers unparalleled convenience and security for guests throughout their stay. The flexibility of mobile payment options caters to diverse guest preferences, boosting speed and efficiency of transactions at check-in, for in-hotel purchases, and at check-out, for a smooth, modern payment experience. Beyond traditional credit cards, consider supporting popular options like Apple Pay, Google Pay, and other local mobile wallets.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Location-based services<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Leveraging GPS technology strategically allows hospitality businesses to offer contextually relevant information and services, significantly enhancing the guest experience. For instance, sending a push notification to a guest upon their arrival suggesting nearby restaurants, hotel amenities, or special offers available within the property can be extremely valuable. This proactive approach leverages location data to provide timely and <\/span><a href=\"https:\/\/idsnext.com\/blogs\/the-synergy-between-digitalisation-and-personalised-travel\/\"><span data-contrast=\"none\">personalised<\/span><\/a><span data-contrast=\"auto\"> recommendations, helping guests make the most of their stay.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Mobile marketing and communication<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Proactively reaching guests with tailored offers, timely updates, and compelling promotions directly on their mobile devices is a powerful marketing tool. For example, consider sending targeted promotions for spa services to guests who have previously booked treatments, or reminding them of an upcoming event. Leveraging SMS, push notifications, and in-app messages facilitate direct, impactful communication, fostering loyalty and encouraging repeat bookings by staying top-of-mind.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span data-teams=\"true\">Mobile hotel management<\/span><\/h3>\n<p><span data-contrast=\"auto\">Empowering employees with dedicated mobile solutions significantly improves efficiency and response times, especially with the demanding nature of guest service. These tools streamline operations, reduce manual processes, and enable staff to provide quicker, more attentive service for a memorable stay. For example, IDS Next&#8217;s mobile-first solutions are designed for these requirements. <a href=\"https:\/\/idsnext.com\/products\/fx-front-desk\/\">FX Front Desk<\/a> empowers staff to manage guest requests from their devices. Similarly, the housekeeping and guest services modules help staff members to attend to maintenance or guest request needs on the go.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;link4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; header_line_height=&#8221;1.3em&#8221; header_2_text_color=&#8221;#f37b47&#8243; header_2_font_size=&#8221;32px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun MacChromeBold SCXW52814598 BCX0\"><span class=\"NormalTextRun CommentStart SCXW52814598 BCX0\">Mobile-friendly experiences, more<\/span><span class=\"NormalTextRun SCXW52814598 BCX0\"> <\/span><span class=\"NormalTextRun SCXW52814598 BCX0\">memorable stays<\/span><\/span><span class=\"EOP SCXW52814598 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;||14px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW96687948 BCX0\"><span class=\"NormalTextRun SCXW96687948 BCX0\">In a <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">society<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> where smartphones have <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">essentially become<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> an extension of <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">the<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> average<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">person<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">,<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">mobile is no longer just a channel; it<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> is <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">the primary gateway for <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">the <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">businesses <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">to <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">reach out to and attract <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">guests.<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> For <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">brands <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">to thrive in the modern era, a mobile-first strategy <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">is<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">fundamental <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">when <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">engaging with, satisfying, and<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">retainin<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">g<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> guests<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">. <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">Investing in smart mobile solutions i<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">s a major catalyst for<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> driving<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> <\/span><span class=\"NormalTextRun SCXW96687948 BCX0\">success<\/span><span class=\"NormalTextRun SCXW96687948 BCX0\"> and long-term competitiveness in the world of hospitality.<\/span><\/span><span class=\"EOP SCXW96687948 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;housekeeping&#8221; 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theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#D62125&#8243; custom_margin=&#8221;||-5px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>Author<\/h3>[\/et_pb_text][et_pb_divider color=&#8221;#979797&#8243; divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|0px|-10px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; custom_margin=&#8221;||5px||false|false&#8221; 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